Michael Manoogian

Logo Design


Super Bowl XIV

Rams vs Steelers at the Rose Bowl, 1980. Each year, the NFL would call a designer to design a new Super Bowl logo. I got the call three times—XIV was the first, then XVIII and XIX.

I went to the XIV game fully prepared—camera, 400mm lens, binoculars….and a portable 5″ B&W TV, which I placed on the floor facing up to see the replays. (The Jumbotron had not been developed yet.) Of course, the fans in the vicinity were invited to pop their heads in and see the instant replays. It was like having your cake and eating it, too.